For those of you that are managers- how much time do you give your partners to join the site, log in, create events, a profile... have you talked to them about the site? Do they share your excitement? How great would it be if all the partners everywhere logged in regularly and made this a routine like face book... how much more could we do? How many more hours or people could we touch?
For those of you that are partners- do your managers encourage you to jump on the site? How did you come on and get involved? What would you encourage us as managers to do? What would motivate you and your peers?
Customers- how did you hear about the site? What made you join and are you glad you did? Can you tell that "your" Starbucks is involved with the community?
Just some food for thought...
I'm a shift supervisor and community project lead at my store. We started trying to get everyone to get a profile back in January so we could easily set up and participate in the polar plunge, but due to just not having the time we haven't been able to get everyone on. We're slowing adding a few people at a time, but it would be so nice to have 5-10 minutes to sit with each person and show them the site, how to get set up, etc. Myself and my co-lead have been on for a while, and I try to use the site at least a few times a week--having one or 2 people at the store who have spent time on here definitely helps in getting others to set up their profiles too!
Another thing that motivates interest in our community site is the fact that you have to have a profile in order to get Starbucks to match your volunteer hours. We have some partners who did volunteer work on their own, but weren't very interested in the site. Once they knew that Starbucks could give money to their organization they showed a lot of interest in getting on and getting involved.... but then, there's that time thing again!
I agree-this is like a social networking site where it's totally acceptable (and expected!) to add your managers and district managers, etc. I love the facebook aspect and the status, I've been talking that up to people a lot. Hopefully partners will come to see the value of the site as a Starbucks social tool, too!
Our summers tend to be a bit slower, so I plan to make a big effort to FINALLY get everyone online at the very least. I will keep updating!
PS.... Happy Frappy Hour to everyone! Good luck, and remember you're all rockstars and we're making a lot of people's day today!
That's so great that you are a shift in your store and you have taken the lead with community. I do agree that it does take time and setting that goal to have everyone sign up to the site is great! I also agree that finding different ways to get that "buy-in" from each of the partners is key. Whether its the social networking or the grants for organizations- any way to get them hooked is awesome. I will say not all will be super into it even still and that's ok. It's definately just being able to expose all the partners to it and give them the means. It is interesting who takes it and runs or who does nothing with it.
For April I was determined to get all the partners on and into it. I spent a few minutes with them and it was fast for some and long for others. In a week and a half I had my whole store on and active and it has been two or three of my baristas (who want to promote) that have been pushing the community. Almost all my partners are level 3 or above and they have been having so much fun with it all.
Summers are slow for us too and I agree its a great time to pull out the laptop and encourage partners to sign on and check it out.
Great job Jessica and keep it up! We need shifts like you in all the stores!
It is so important to me to let my new hires know during their First Impressions that we volunteer in our store a lot! So as soon as they create their global user name and password I let them create their profile on the Community website as well. (I have the privilige to be usually their first friend and I invite them to all my events !)
As a community projects lead for our district I often go to other stores and help partners create their profiles, show them what we do and let them browse through the picture albums from our previous events (that gets them really interested!). This website is my facebook, it enriches me and inspires me. Let's make it the same for our partners and give them the same opportunity to make the difference!
It sounds like you and I are so alike! I too am the community lead in the district. I didn't think I would use the site nearly as often as I do but I love it. I have no facebook so this is definately my facebook too! I have encouraged and sat with all my partners as well to join the site and check it out. I like you have them "friend me" first and sign up for all my events. In no time they are level 3's and 4's and 5's. They love watching their tools grow! I will say I like the idea of sitting with the new hires. Such a simple step but I love it! Great idea! I am going to do that from now on!! Thanks for sharing.
That is what I talk about when I say that I get inspired. ALL THE TIME!
Also, we need to inspire them and give them the opportunity to lead the project. At this moment I am celebrating a big success with one of our store managers who is putting together a fantastic and huge (and our final) fundraising event for our Relay for Life team. We are talking about this since our last year Relay but we started talking much earlier this year and it is here! It required a lot of work and organization on her side but she did it! All I have to do is to help her post it.
Sometimes, it is so much easier for us to do it all but it is important to let them do it and watch them succeed. And hopefully, it will become their addiction too.
All the best,