Feb 27, 2012 11:31 AM
Spreading the Word to Starbucks Customers
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Like (3)
I was wondering how partners out there are spreading the word about the community website to your customers? The multiplier effect of customers and partners volunteering together will be incredible.
Great question! Is there official signage about the site that could be posted on the Community board? Currently we are posting event sign-up sheets and trying to generate enthusiasm around upcoming activities. I look forward to utilizing the re-vamped site and the momentum from April's month of service to develop deeper ties with our neighborhood!
I agree! Sharing with our customers that there is a site is key and getting them involved with us! We will have signage (or do now) but it is also up to us as partners to invite them to join and be a part of it all with us. It's great and keeps them feeling like a part of the family. The Starbucks family. ![]()
Now we just need an easy app for our phones!
If there isn't official signage, we need to get some started for sure!
Whenever our partners discuss upcoming community service events with customers, the majority of them express their gratutde for our involvement. I can't tell you how many times I have heard, or have been told a customer has said, "THAT IS SOO AWESOME!!"
I have found a few of our customers who want to be on board with our upcoming events, I just wish their were so many more like them!
I have been seeking permission to wear SBUX community service t-shirts during my shift to strike up conversations. Even if it is a restricted (weekly?) permission. I remember when we got to wear different color shirts for the Roast You Love Most... it really did start some great dialogue.
That is a GREAT idea!! I just can't believe I didnt think of that one sooner! I love it and as long as your manager is on board I dont see why that would be a problem. Maybe every Monday or once a month or something?!
Awesome idea tho! I am going to implement something like that in my store too!
Great job Burton!
Gina