Feb 22, 2011 7:07 AM
Involving Regular Customers in Volunteering Projects
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We have a bunch of great volunteer ideas that we'd like to start doing, but our district is relatively small and spread out (10 stores over three hours apart) so it's difficult to coordinate enough volunteers for bigger projects that are partners. What ideas do you have for engaging customers to volunteer with us? We generally put information on the community board, and while that's gotten a bit of help it didn't have the impact we were hoping.
I am interested in this as well. Also, is it neccessary, and if so, how to record hours for customers, family members, and friends that we inspire to participate.
Hey! I have several Licensed Store baristas and managers that want to join in and get involved - how do I get the word out to them about projects available to them and log their hours?
Great question, Cammie!
Licensed baristas and managers fall into the "friends, family, customers" category under Starbucks Community Service Program since they're not technically Starbucks partners. The best way for them to find out what's going on is for the LS DM to provide such information to interested associates.
Let me know if you need anything else.
thanks,
Anna
Thanks Anna! I will definitely keep them informed as I learn about events!
Hi Peter -
The partner who led the project is responsible for recording the hours for all members of the group, whether those members are partners, customers or family.
thanks,
Anna
Hi Hilary -
Thanks for asking this question. For years, partners have invited friends, family and customers to join their community service efforts. I believe that most customers find out about such opportunities through one-on-one conversations with store partners. Community board signage helps too.
Here's a question for you (and anyone else who cares to answer)...would it be helpful/beneficial if customers had access to a scaled-down version of this site so they could peruse and RSVP for projects and then share stories? What else might work?
thanks,
Anna
Anna - great answers. I think developing a FB app for the friends, family and customers portion of community.starbucks.com might be of some help. Parallel development with Google+ for those using that service. It might be an idea for the Starbucks IT dev team. A public facing portion of this tool would definitely be helpful!
We have the same problem.... I'm not sure how many stores we have in our district, but they are pretty far away. The closest is about 35 mins away, the next ones are 1-2+ hours away, so we are pretty limited with our partners. I know several regulars who I'm sure would love to get involved. This is a great idea, thanks for bringing it up!
Met a store Manager who got customers involved by asking what project they wanted to see their Starbucks store get involved in. Customers ended up bringing people with them to a park clean up/tree planting Earth Day event. When its something customers feel passionately about, or already do, the event tends to have a much better turn out.
I have been the team captain for our Starbucks Relay for Life team. What I have found is that I get more help from customers than I get from my manager and partners. I think our customers are the best and are willing to help with all community projects.
I agree. You can't always count on our peers in the sence that "our community event" may not be theres. Something I have done is not only post stuff on the community board but I have had all my partners log in and get using the community site and thru them and myself we get excited, post events and talk to the customers about it. We are constantly blabbing about what we are going to be doing next and inviting them to join, "Oh you can't make this one, well next week we are doing this" kinda thing. It has been so great and ever since we have had like 4-5 customers join the site even. That also is HUGE. Just let them know, hey you can join the site and be a part of our family thru the website.
As for logging the hours and keeping track of everyone that attends the event (family, friends, customers, partners) it is up to whoever is leading the event and they log it all. So if you are to lead an event just be sure to keep a head count and track all the hours you spend helping out in the community. It all counts!
Hope that helps!
Gina