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Community Service Hours: 296,443
219 Views 11 Replies Latest reply: Jul 11, 2012 9:01 PM by Gina Dullanty RSS
Hilary Vernon Level 1: New Volunteer 4 posts since
Dec 10, 2010
Currently Being Moderated

Feb 22, 2011 7:07 AM

Involving Regular Customers in Volunteering Projects

We have a bunch of great volunteer ideas that we'd like to start doing, but our district is relatively small and spread out (10 stores over three hours apart) so it's difficult to coordinate enough volunteers for bigger projects that are partners. What ideas do you have for engaging customers to volunteer with us? We generally put information on the community board, and while that's gotten a bit of help it didn't have the impact we were hoping.

  • Peter Vanslooten Level 2: Actively Involved 1 posts since
    Dec 6, 2010

    I am interested in this as well.  Also, is it neccessary, and if so, how to record hours for customers, family members, and friends that we inspire to participate.

  • Anna Cunningham Level 5: Community Change Maker 112 posts since
    Jun 3, 2010

    Hi Hilary -

     

    Thanks for asking this question. For years, partners have invited friends, family and customers to join their community service efforts. I believe that most customers find out about such opportunities through one-on-one conversations with store partners. Community board signage helps too.

     

    Here's a question for you (and anyone else who cares to answer)...would it be helpful/beneficial if customers had access to a scaled-down version of this site so they could peruse and RSVP for projects and then share stories? What else might work?

     

    thanks,

    Anna

    • Patrick Barnett Level 5: Community Change Maker 7 posts since
      Feb 29, 2012

      Anna - great answers.  I think developing a FB app for the friends, family and customers portion of community.starbucks.com might be of some help.  Parallel development with Google+ for those using that service.  It might be an idea for the Starbucks IT dev team.  A public facing portion of this tool would definitely be helpful!

  • Rebekah Dial Level 2: Actively Involved 8 posts since
    Mar 13, 2012

    We have the same problem.... I'm not sure how many stores we have in our district, but they are pretty far away. The closest is about 35 mins away, the next ones are 1-2+ hours away, so we are pretty limited with our partners. I know several regulars who I'm sure would love to get involved. This is a great idea, thanks for bringing it up!

  • Jeffrey Jones Level 5: Community Change Maker 1 posts since
    Mar 15, 2011

    Met a store Manager who got customers involved by asking what project they wanted to see their Starbucks store get involved in. Customers ended up bringing people with them to a park clean up/tree planting Earth Day event. When its something customers feel passionately about, or already do, the event tends to have a much better turn out.

  • Gina Dullanty Level 5: Community Change Maker 150 posts since
    Feb 16, 2011

    I agree.  You can't always count on our peers in the sence that "our community event" may not be theres.  Something I have done is not only post stuff on the community board but I have had all my partners log in and get using the community site and thru them and myself we get excited, post events and talk to the customers about it.  We are constantly blabbing about what we are going to be doing next and inviting them to join, "Oh you can't make this one, well next week we are doing this" kinda thing.  It has been so great and ever since we have had like 4-5 customers join the site even.  That also is HUGE.  Just let them know, hey you can join the site and be a part of our family thru the website. 

     

    As for logging the hours and keeping track of everyone that attends the event (family, friends, customers, partners) it is up to whoever is leading the event and they log it all.  So if you are to lead an event just be sure to keep a head count and track all the hours you spend helping out in the community.  It all counts!

     

    Hope that helps!

    Gina

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