Good news: customers are now able to search and RSVP for service projects that were previously only visible to Starbucks partners. This gives your projects a lot more visibility, so to make sure these events are a success, we’ve put together some best practices to help you connect and welcome our customers.
The title of your project should make sense when a customer sees it for the first time. Include the organization’s name and an indication of what the event is about. Steer clear of acronyms, abbreviations, etc.
The project description is the main source of information for your event, so be clear and indicate exactly what will be expected of all participants. The goal is to provide all the information someone needs to get involved.
In addition to the project title and description, customers will also see the date, location and time of the event. Make sure these are 100% confirmed and accurate before posting your event to the website.
Good communication with your customers will help make your project a success. Ensure that any message you send is clear, understandable and has a specific purpose. Always indicate if a response or other action is required.
When you receive a customer RSVP, reply to confirm that you received their request and are excited for them to join you. This also ensures the customer has your name and email address for any future questions. (For security purposes, the project lead’s email address is hidden from customer view on the website.)
Just like you, customers are busy people. It is helpful to send a reminder email a few days before your project with the final details and any other necessary information.
We are excited to help you connect with your customers, helping to achieve our community involvement goals. We will be testing this functionality throughout the global month of service, if you have any feedback on how we can make this experience better for either partners or customers, please let us know.
I am the Community Leader for my District. I am having a rough time getting our town on the Community Search Engine online. Any thoughts of who I can talk to - to get onto Starbucks.com Community Service Link to my city.
Trying to get customers the option to see us and our commitments to the community.
I am happy to help. The way individual projects get to starbucks.com/communityservice is through a automated feed from this website. Basically, if you post a project on this site, it should "technically" be fed to the starbucks.com site.
With this in mind I looked up one of the projects that you are leading and then checked to see if it was showing up on the starbucks.com site. This is what I got.
It appears that it is working for me. One thing to note is that the feed is not visible on the front page of starbucks.com/communityservice. You have to click on the link "See what we're doing" which is under the header "Find a Local Service Project" on the right side of the page.
Does this help at all? If not, please let me know and we can continue to troubleshoot the issue.