Starbucks Community Service

Good news: customers are now able to search and RSVP for service projects that were previously only visible to Starbucks partners. This gives your projects a lot more visibility, so to make sure these events are a success, we’ve put together some best practices to help you connect and welcome our customers.

When creating new projects…

• Titles matter
  

The title of your project should make sense when a customer sees it for the first time. Include the organization’s name and an indication of what the event is about. Steer clear of acronyms, abbreviations, etc.

• Provide a clear description
  

The project description is the main source of information for your event, so be clear and indicate exactly what will be expected of all participants. The goal is to provide all the information someone needs to get involved.

• Nail the details
  

In addition to the project title and description, customers will also see the date, location and time of the event. Make sure these are 100% confirmed and accurate before posting your event to the website.

When communicating with customers…

• Be clear
  

Good communication with your customers will help make your project a success. Ensure that any message you send is clear, understandable and has a specific purpose. Always indicate if a response or other action is required.

• Send a confirmation
  

When you receive a customer RSVP, reply to confirm that you received their request and are excited for them to join you. This also ensures the customer has your name and email address for any future questions. (For security purposes, the project lead’s email address is hidden from customer view on the website.)

• Send a reminder
  

Just like you, customers are busy people. It is helpful to send a reminder email a few days before your project with the final details and any other necessary information.

We are excited to help you connect with your customers, helping to achieve our community involvement goals. We will be testing this functionality throughout the global month of service, if you have any feedback on how we can make this experience better for either partners or customers, please let us know.